HEED ENERGY is a young successful player of the three-decade-old and dynamically developing energy drink scene and market. HEED is also one of the most vigorously evolving FMCG brands, which is proven by its short road to success and exploding export markets. The secret of HEED ENERGY lies in exceptional quality, the brand’s perfect price/value ratio, wide availability, the international marketing communications background and last but not least the brand’s positioning according to the consumer needs.
The key values besides the world-class flavour and design are competitive marketing strategies and communication.
The slogan, „your Energy your Life” lines up all the values enabling the consumers to overcome their daily challenges and takes them to the worlds of sport and entertainment.
In order to ensure the exceptional quality to both consumers and partners, in 2010 a significant development have started in Hungary. The world class filling factory was established uniquely to be able to manufacture 250 ml bottles.. Having an own factory means the whole production is under full supervision to provide maximum product and delivery quality. The unique can-filling line has an annual capacity of 1,2 billion cans thus it can accept assignments and outsource requests from other brands. Please visit www.cofilling.com for more details.
The warehouse logistics tasks are supported by a 6000m2 raw-material and packaging materials warehouse, as well as two (36.000 pallet capacity) finished product warehouses on a total of 25.000 m2. To further enhance our logistics capabilities, in 2018 a high-rise storage facility will be opened which can store 32.000 pallets on its own. It will be totally automated and connected with our filling factories by a conveyor belt.
Not only the products, also but the trade marketing materials – coolers, displays, merchandising – are produced under direct control guaranteeing the expected quality and favourable prices.